The Context That Didn’t Deserve To Die

I saw this ad pop up on my Facebook feed the other day. It was from Adweek. Interesting teaser campaign, but here’s the thing: teasers are meant to create curiosity, get people talking, but this commercial makes them angry. Now don’t get me wrong. If you look at the whole campaign, you might like it, I know I do. But the teaser just has “______ Deserve To Die.” Their website has the full advertising which makes it clear that... Read More

Has Internet Explorer Lost Its Marketability?

I spotted this commercial few weeks ago and have been seeing it again and again. This got me interested in where IE stands in today’s browser market. Now it’s important to understand that browser market shares are subject to change on a daily basis. However, from a big picture perspective, Chrome, Firefox and to some extent Safari are kicking IE’s ass. Being a marketing nut, I’ll refer to something Peter Drucker once said: “Because... Read More

Celebrity Endorsement

Well, what’d ya know…Celebrity Endorsement actually began in the day of The Dark Knight, when Bruce Wayne tried introducing this product…wonder why it was never launched!  Read More

Being Bostonian

While I was in New Delhi, India last week trying my best to pack stuff for my move to Boston for a Masters program, I came across many perspectives on the USA and Marketing. “Marketing in USA!! Well thats just awesome!! That’s what the country does best!” said a friendly voice. I was like “uh haan” “Well, think about it, the country markets itself so well that you see its name almost everywhere! Tell me something... Read More