Profile

• Solutions oriented marketing and PR professional with 5 years experience across multiple channels. Collaborative, creative. Tech-savvy, skilled at managing teams, projects and resources. Seeking digital strategy/planning position with an established company  focusing on innovation and growth

 

Highlights of Qualifications

• Development and analysis of content for websites, blogs, podcasts, mobile, social media platforms, rich media and video
• Proficiency in Google Analytics, Comscore and Compete
• Interactive/SEO copywriting
• Agency/client experience with global brands (ESPN), regional non-profits and local events

 

Experience

 

PORTER NOVELLI, Boston, MA

Assistant Account Executive – August 2011 – Present

• Account management, media relations, creative ideation, story pitching, social media monitoring, social media strategy development and execution for high tech clients
• Experienced with media relations and social media outreach including live tweeting, blogging and video blogging at conferences

 

THE NEXT GENERATION BLOG

Writer - Oct 2010 – Present

 

PJA ADVERTISING + MARKETING, Cambridge, MA

Social Media Intern  Jun 2010 – Aug 2010

• Worked with a team to build a communications plan for Boston Healthcare for the Homeless Program
• Created content and measured engagement for firm’s online talk radio show

 

THE EMERSON CHANNEL, Emerson College, Boston, MA

Marketing Associate Sep 2009 – May 2010

• Managed promotional tactics for the Emerson Channel including print collateral & social media content updates

 

SCHNEIDER ASSOCIATES, Boston, MA

Marketing Intern Jan 2010 – May 2010

• Managed firm’s social media accounts to include Twitter and a variety of blogs
• Community manager and digital content strategist for Boston Flower Show 2010 (Paragon Group)

 

IDREAM HOLDINGS PVT LTD, Mumbai, India

Project Manager – Content & Social Media Sep 2007 – Jun 2009

• Content and script development for animation short format content/ live action;
• Led/managed social media strategy & mobile aggregator

 

TOUCHE COMMUNICATIONS, Mumbai, India

Junior Copywriter Jul 2007 – Sep 2007

• Conceptualized ideas and wrote copy for all print and direct marketing

 

BATES DAVID ENTERPRISE, Mumbai, India

Brand Management Intern Apr 2006 – Jun 2006

• Prepared competitive brand reports on an national retail apparel and an international travel agency

 

ESPN, Delhi, India

Research Intern May 2005 – Jul 2005

• Conducted competitive market research
• Prepared and presented findings to corporate communications