EZBulk.com – Bringing The Wholesale Clubs to Your Home – Brand Management Project
Description: As a part of our Brand Management class, we were asked to come up with a product concept and devise a brand marketing strategy. We came up with an online wholesale market place, which allows users to get the wholesale prices on products and get them delivered at their doorstep.
Bringing CB2 to Boston – Research Project
Description: As a part of our Research Methods class, we as a group were asked to conduct primary and secondary research to test the viability of a non-Boston brand into Boston. We chose CB2 a Chicago based home furnishings brand under the umbrella of Crate & Barel.
What Would Walmart Do? – Marketing Management Project
Description: Our job was to select two countries which Walmart could consider to enter. Conduct secondary research and an environmental scan testing the viability of the world’s biggest retail chain into those two countries. Present our findings and provide constructive recommendations.
I write for the The Next Great Generation Blog, click here for the author’s page.
- When Google+ launched, I wrote a post on the The Next Great Generation blog. Check it out here!
- Here is a link to a post I wrote about Apple and how the paucity of choices in their product line actually works for them
- When Starbucks announced that they changed their logo, I was intrigued and wanted to write about it. Here is a link to that post
- I’m a huge fan of the Internet and I devour a lot of content online. I wrote this post about the need of Internet TV
Keep a watch on this space…will update more soon!