ASUS’s Social Media Screw-up
You must have read this story on Mashable, if not, please read it. The gist of the story is that ASUS launched its new Transformer AIO at Computex 2012 in Taiwan. And most probably one of their sassy social media interns posted the following tweet:
Poor judgement on part of the live tweet-er. ASUS received social media backlash. End of story.
Consumers around the world are constantly listening and will respond to what their favorite brands are saying over the Internet. It only takes a few to start the fire and the sheer number of participants adds the fuel. But most of this fire will die out or has already died out. People do understand that they can’t blame the whole company and their years of effort in providing us great quality products just because of one tweet. Just like that one godforsaken tweet, the backlash is a reaction not a response.
Check out the storify Mashable created: