The Context That Didn’t Deserve To Die

I saw this ad pop up on my Facebook feed the other day. It was from Adweek. Interesting teaser campaign, but here’s the thing: teasers are meant to create curiosity, get people talking, but this commercial makes them angry. Now don’t get me wrong. If you look at the whole campaign, you might like it, I know I do. But the teaser just has “______ Deserve To Die.”... Read More

ASUS’s Social Media Screw-up

You must have read this story on Mashable, if not, please read it. The gist of the story is that ASUS launched its new Transformer AIO at Computex 2012 in Taiwan. And most probably one of their sassy social media interns posted the following tweet: Poor judgement on part of the live tweet-er. ASUS received social media backlash. End of story. Consumers around the world are constantly... Read More

Has Internet Explorer Lost Its Marketability?

I spotted this commercial few weeks ago and have been seeing it again and again. This got me interested in where IE stands in today’s browser market. Now it’s important to understand that browser market shares are subject to change on a daily basis. However, from a big picture perspective, Chrome, Firefox and to some extent Safari are kicking IE’s ass. Being a... Read More

John Malkovich’s New Friend: Siri

Now John Malkovich has been around forever is probably a 100 years old now. I saw these ads on Adweek the other day.   My gripe? It makes John look lonely and pathetic.  Read More

Celebrity Endorsement

Well, what’d ya know…Celebrity Endorsement actually began in the day of The Dark Knight, when Bruce Wayne tried introducing this product…wonder why it was never launched!  Read More

Droid Does, or does it?

We’ve all seen the promos of the new Motorola Android 2.0 based phone called Droid..No? Ok here you go! So, Yeah! A direct hit at Apple’s iPhone, which according to me is not the ultimate device, but yeah has the coolest UI (User Interface) ever built! So my question is, what is it that you would expect form cellphone? You need to make and receive calls right? Texting?... Read More

Being Bostonian

While I was in New Delhi, India last week trying my best to pack stuff for my move to Boston for a Masters program, I came across many perspectives on the USA and Marketing. “Marketing in USA!! Well thats just awesome!! That’s what the country does best!” said a friendly voice. I was like “uh haan” “Well, think about it, the country markets... Read More